1229 lines
28 KiB
Markdown
1229 lines
28 KiB
Markdown
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# ProductRequirementsDocument.md
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# Adaptive Pricing
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## Version
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0.1
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## Status
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Draft
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## Repository
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`adaptive-pricing`
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---
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# 1. Purpose
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Adaptive Pricing is a pricing intelligence and execution platform for discovering, validating, optimizing, and operating pricing strategies across the full lifecycle of products, services, communities, platforms, and marketplaces.
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The product supports pricing from the earliest inception of an idea through exploration, introduction, growth, maturity, saturation, and decline.
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Adaptive Pricing treats pricing not as a static billing configuration, but as a lifecycle-spanning learning and control capability.
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---
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# 2. Product Thesis
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Pricing is one of the most important mechanisms for discovering product-market fit.
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A product team does not merely need to know:
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> What should we charge?
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It needs to understand:
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> What value are we creating, for whom, under which conditions, at what cost, against which alternatives, with which risks, and through which commercial model?
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Adaptive Pricing helps builders answer these questions systematically.
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The product shall provide a practical framework for:
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* forming pricing hypotheses
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* understanding cost floors
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* exploring value ranges
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* analyzing market competition
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* selecting pricing models
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* designing pricing experiments
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* simulating economic outcomes
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* exposing safe pricing choices to customers
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* optimizing seller economics
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* translating pricing decisions into executable payment-provider configurations
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The long-term ambition is to become an **auto-regulating market value exploration pricing engine**.
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---
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# 3. Problem Statement
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Pricing decisions are often made too late, too statically, and with too little evidence.
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Common problems include:
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* pricing is considered only after a product is already built
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* cost structures are poorly understood
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* willingness to pay is guessed rather than explored
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* customer value is not connected to price
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* competitive alternatives are not modeled explicitly
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* pricing experiments are informal and hard to compare
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* payment-provider configuration becomes hidden business logic
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* discounts are granted without understanding LTV impact
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* usage-based pricing is introduced without cost attribution
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* dynamic pricing damages trust when it is not explainable
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* pricing is not adapted to lifecycle stage
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* customer preferences are not used as pricing intelligence
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Adaptive Pricing addresses these problems by making pricing hypotheses, models, observations, simulations, constraints, and executions explicit.
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---
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# 4. Unique Value Proposition
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Adaptive Pricing supports pricing throughout the complete product lifecycle, beginning before the product exists.
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Unlike billing systems, payment providers, subscription managers, or revenue platforms, Adaptive Pricing is not primarily concerned with invoice execution.
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Its core value is to help teams discover and operate economically valid pricing models.
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Adaptive Pricing combines:
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1. **Pricing intelligence**
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Understanding value, cost, competition, risk, customer behavior, and lifecycle stage.
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2. **Pricing model design**
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Defining reusable, composable, testable pricing models.
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3. **Pricing experimentation**
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Structuring and evaluating evidence about willingness to pay and value perception.
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4. **Pricing simulation**
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Comparing pricing alternatives before activation.
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5. **Customer-tunable pricing**
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Allowing customers to adjust pricing trade-offs while preserving seller economics.
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6. **Pricing execution**
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Translating validated pricing models into payment-provider artifacts.
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7. **Pricing governance**
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Keeping pricing decisions explainable, auditable, bounded, and lifecycle-aware.
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---
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# 5. Core Concept
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The core object of Adaptive Pricing is not the price.
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The core object is the **Pricing Hypothesis**.
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A Pricing Hypothesis captures a belief about value, willingness to pay, cost, risk, customer behavior, competition, or pricing mechanics.
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Examples:
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* Customers will pay a monthly subscription for access to a community and its knowledge assets.
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* Usage-based AI functionality should be priced based on actual provider cost plus a working margin.
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* Customers prefer predictable monthly cost over low base price with volatile overage.
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* Annual commitment justifies a lower unit price.
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* Volume discounts are only economically valid when tied to minimum turnover commitments.
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* Enterprise customers value support, compliance, and SLA more than raw usage volume.
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* A product in exploration should optimize for learning, while a mature product should optimize for margin and retention.
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Adaptive Pricing helps validate, refine, reject, and operationalize such hypotheses.
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---
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# 6. Lifecycle Model
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Adaptive Pricing shall support pricing work across the following lifecycle phases.
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## 6.1 Idea
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The product does not yet exist.
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Primary questions:
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* Who might receive value?
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* What pain or desire is addressed?
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* What alternatives already exist?
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* How expensive is the problem?
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* What pricing patterns might fit?
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* Which willingness-to-pay assumptions should be tested?
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Supported capabilities:
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* value hypothesis capture
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* customer segment assumptions
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* alternative and competition mapping
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* early pricing pattern suggestions
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* research task generation
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* initial value-range estimation
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---
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## 6.2 Exploration
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The product concept, prototype, or early offer is being tested.
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Primary questions:
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* Will anyone pay?
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* What will they pay for?
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* Which value metric seems plausible?
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* Which pricing model creates the least friction?
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* What must be learned before scaling?
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Supported capabilities:
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* pricing experiments
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* pilot pricing
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* customer interview capture
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* willingness-to-pay research
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* cost floor estimation
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* value metric exploration
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* early pricing model comparison
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---
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## 6.3 Introduction
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The product enters the market with first paying customers.
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Primary questions:
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* Which pricing model converts?
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* Which customer segments respond?
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* Which costs matter?
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* Which pricing promises must be stable?
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* What price communication works?
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Supported capabilities:
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* launch pricing models
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* early revenue analysis
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* adoption-friction detection
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* introductory offers
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* pricing-page variant comparison
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* basic customer segmentation
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* early margin analysis
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---
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## 6.4 Growth
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Customer base and usage expand.
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Primary questions:
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* Which segments are most valuable?
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* Which customers expand?
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* Which pricing model scales?
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* Which usage metrics correlate with value?
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* Which packages increase adoption and revenue?
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Supported capabilities:
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* segmentation analysis
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* expansion revenue analysis
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* usage-based pricing analysis
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* packaging optimization
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* pricing model simulation
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* LTV comparison
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* churn and retention analysis
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* commitment and discount evaluation
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---
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## 6.5 Maturity
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The product has stable demand and known customer segments.
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Primary questions:
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* How should margin be optimized?
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* How should plans be packaged?
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* Which customers are underpriced or overpriced?
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* Which discounts are economically justified?
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* Which pricing model best supports retention?
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Supported capabilities:
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* margin optimization
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* plan consolidation
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* customer-level profitability analysis
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* pricing governance
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* discount policy modeling
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* renewal pricing
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* portfolio pricing
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* dynamic recommendation
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---
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## 6.6 Saturation
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Growth slows and competition increases.
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Primary questions:
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* How can market position be defended?
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* Which bundles improve retention?
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* Which segments remain attractive?
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* Which price changes create risk?
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* Which offers should be simplified?
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Supported capabilities:
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* competitive repricing analysis
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* bundle evaluation
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* retention pricing
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* churn-risk pricing analysis
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* portfolio comparison
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* migration offers
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* customer cohort analysis
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---
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## 6.7 Decline
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The product is being harvested, replaced, migrated, or retired.
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Primary questions:
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* Should the product be maintained, migrated, harvested, or sunset?
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* Which customers should be moved to another offer?
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* Which price supports long-tail maintenance?
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* Which commitments should no longer be accepted?
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Supported capabilities:
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* sunset pricing
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* migration pricing
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* long-tail profitability analysis
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* contract risk analysis
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* simplified maintenance pricing
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* customer transition offers
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---
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# 7. Product Scope
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Adaptive Pricing shall provide a practical product framework for pricing intelligence, pricing model design, simulation, recommendation, and execution.
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## 7.1 In Scope
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Adaptive Pricing shall support:
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* pricing hypothesis management
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* pricing model definition
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* pricing lifecycle modeling
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* cost floor analysis
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* value range exploration
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* market competition analysis
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* pricing experiment design
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* customer segment analysis
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* usage and cost attribution
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* LTV modeling
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* pricing simulation
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* pricing recommendation
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* customer-tunable pricing
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* constraint evaluation
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* payment-provider synchronization
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* audit and explanation of pricing decisions
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## 7.2 Out of Scope
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Adaptive Pricing shall not become:
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* only a billing system
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* only a Stripe wrapper
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* only a pricing research document collection
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* only a dashboard
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* only a dynamic pricing tool
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* only a discount calculator
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* only a SaaS subscription manager
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Billing providers remain execution backends.
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Adaptive Pricing owns the pricing intelligence, pricing model, constraints, and lifecycle logic.
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---
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# 8. Target Users
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## 8.1 Primary Users
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* founders
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* builders
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* product owners
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* SaaS operators
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* platform operators
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* marketplace operators
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* community operators
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* pricing strategists
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* revenue operators
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* customer success teams
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* sales teams
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* AI agents assisting with product and pricing decisions
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## 8.2 Secondary Users
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* finance teams
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* business analysts
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* growth teams
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* product marketers
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* investors
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* procurement advisors
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* implementation partners
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---
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# 9. Key User Needs
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Users need to:
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* reason about pricing before the product is finished
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* make pricing assumptions explicit
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* compare alternative pricing models
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* understand cost floors
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* estimate value ranges
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* evaluate market alternatives
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* choose value metrics
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* identify economically valid discounts
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* avoid accidental margin destruction
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* expose pricing flexibility safely
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* understand customer trade-offs
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* operationalize pricing decisions without manual provider setup
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* explain pricing recommendations to stakeholders
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---
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# 10. Core Product Capabilities
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## 10.1 Pricing Hypothesis Management
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The system shall allow users to capture, structure, evaluate, and refine pricing hypotheses.
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A pricing hypothesis may relate to:
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* customer segment
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* value proposition
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* willingness to pay
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* cost structure
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* competition
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* lifecycle phase
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* pricing model
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* commitment level
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* discount rule
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* usage metric
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* outcome metric
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* payment terms
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* customer preference
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Each hypothesis should have:
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* statement
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* rationale
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* affected offering
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|||
|
|
* lifecycle phase
|
|||
|
|
* confidence level
|
|||
|
|
* evidence
|
|||
|
|
* related experiments
|
|||
|
|
* status
|
|||
|
|
* decision history
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 10.2 CostFloor Modeling
|
|||
|
|
|
|||
|
|
The system shall help users understand the minimum economically viable pricing boundary.
|
|||
|
|
|
|||
|
|
CostFloor shall consider:
|
|||
|
|
|
|||
|
|
* fixed costs
|
|||
|
|
* variable costs
|
|||
|
|
* payment-provider fees
|
|||
|
|
* support cost
|
|||
|
|
* onboarding cost
|
|||
|
|
* infrastructure cost
|
|||
|
|
* third-party API cost
|
|||
|
|
* human effort
|
|||
|
|
* working capital
|
|||
|
|
* risk buffer
|
|||
|
|
* target minimum margin
|
|||
|
|
|
|||
|
|
CostFloor shall not be treated as the final price.
|
|||
|
|
|
|||
|
|
It is a lower economic boundary.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 10.3 ValueRange Exploration
|
|||
|
|
|
|||
|
|
The system shall help users estimate and refine the range of prices that may be justified by customer value.
|
|||
|
|
|
|||
|
|
ValueRange may be informed by:
|
|||
|
|
|
|||
|
|
* customer interviews
|
|||
|
|
* willingness-to-pay research
|
|||
|
|
* observed usage
|
|||
|
|
* customer outcomes
|
|||
|
|
* saved cost
|
|||
|
|
* generated revenue
|
|||
|
|
* reduced risk
|
|||
|
|
* time saved
|
|||
|
|
* emotional value
|
|||
|
|
* community value
|
|||
|
|
* switching cost
|
|||
|
|
* strategic importance
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 10.4 MarketCompetition Modeling
|
|||
|
|
|
|||
|
|
The system shall help users compare an offering against alternatives.
|
|||
|
|
|
|||
|
|
Alternatives may include:
|
|||
|
|
|
|||
|
|
* direct competitors
|
|||
|
|
* indirect competitors
|
|||
|
|
* manual workarounds
|
|||
|
|
* internal build options
|
|||
|
|
* open-source alternatives
|
|||
|
|
* agency or consulting substitutes
|
|||
|
|
* doing nothing
|
|||
|
|
* existing customer workflows
|
|||
|
|
|
|||
|
|
MarketCompetition should influence pricing strategy but not mechanically determine price.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 10.5 Pricing Model Definition
|
|||
|
|
|
|||
|
|
The system shall allow users to define pricing models from reusable primitives.
|
|||
|
|
|
|||
|
|
Supported primitives should include:
|
|||
|
|
|
|||
|
|
* fixed fee
|
|||
|
|
* subscription
|
|||
|
|
* one-time fee
|
|||
|
|
* setup fee
|
|||
|
|
* usage meter
|
|||
|
|
* included usage
|
|||
|
|
* overage
|
|||
|
|
* credits
|
|||
|
|
* prepaid packages
|
|||
|
|
* volume tiers
|
|||
|
|
* graduated tiers
|
|||
|
|
* stairstep tiers
|
|||
|
|
* minimum commitment
|
|||
|
|
* annual commitment
|
|||
|
|
* contract duration
|
|||
|
|
* discount
|
|||
|
|
* rebate
|
|||
|
|
* bundle
|
|||
|
|
* feature package
|
|||
|
|
* support package
|
|||
|
|
* SLA package
|
|||
|
|
* outcome fee
|
|||
|
|
* success fee
|
|||
|
|
* cancellation flexibility
|
|||
|
|
* payment term adjustment
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 10.6 Customer-Tunable Pricing
|
|||
|
|
|
|||
|
|
The system shall allow sellers to expose selected pricing parameters as customer-tunable.
|
|||
|
|
|
|||
|
|
Customer tuning may include preferences such as:
|
|||
|
|
|
|||
|
|
* lower monthly base price
|
|||
|
|
* higher included usage
|
|||
|
|
* lower usage price
|
|||
|
|
* stronger budget predictability
|
|||
|
|
* higher flexibility
|
|||
|
|
* lower upfront payment
|
|||
|
|
* lower long-term cost
|
|||
|
|
* higher support level
|
|||
|
|
* shorter contract
|
|||
|
|
* longer commitment
|
|||
|
|
* prepaid usage
|
|||
|
|
* volume discount
|
|||
|
|
|
|||
|
|
Customer tuning shall not produce arbitrary discounts.
|
|||
|
|
|
|||
|
|
When a customer changes tunable parameters, the system shall solve remaining non-fixed parameters so that seller economics remain valid.
|
|||
|
|
|
|||
|
|
A tuned model shall be valid only if it satisfies seller-defined constraints.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 10.7 Comparable Customer LTV Evaluation
|
|||
|
|
|
|||
|
|
The system shall support a seller-side metric tentatively named:
|
|||
|
|
|
|||
|
|
`average_comparable_customer_lifetime_value`
|
|||
|
|
|
|||
|
|
This metric estimates expected lifetime value for a customer under a given pricing configuration compared with similar customers, segments, usage expectations, risk profiles, and contract conditions.
|
|||
|
|
|
|||
|
|
Customer-tuned pricing configurations shall be evaluated against a reference model:
|
|||
|
|
|
|||
|
|
`most_favorable_predefined_model`
|
|||
|
|
|
|||
|
|
A customer-tuned model should only be valid if:
|
|||
|
|
|
|||
|
|
```text
|
|||
|
|
average_comparable_customer_lifetime_value(tuned_model)
|
|||
|
|
>= average_comparable_customer_lifetime_value(most_favorable_predefined_model)
|
|||
|
|
× required_improvement_factor
|
|||
|
|
```
|
|||
|
|
|
|||
|
|
The required improvement factor shall be configurable by the seller.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 10.8 Boundary Condition Evaluation
|
|||
|
|
|
|||
|
|
The system shall evaluate pricing configurations against explicit boundary conditions.
|
|||
|
|
|
|||
|
|
Boundary conditions may include:
|
|||
|
|
|
|||
|
|
* cost floor
|
|||
|
|
* minimum margin
|
|||
|
|
* minimum turnover
|
|||
|
|
* minimum commitment
|
|||
|
|
* payment-provider fees
|
|||
|
|
* expected usage variance
|
|||
|
|
* support effort
|
|||
|
|
* onboarding effort
|
|||
|
|
* contract duration
|
|||
|
|
* churn risk
|
|||
|
|
* default risk
|
|||
|
|
* upfront investment risk
|
|||
|
|
* capital lockup
|
|||
|
|
* operational capacity
|
|||
|
|
* service-level risk
|
|||
|
|
* abuse risk
|
|||
|
|
* compliance constraints
|
|||
|
|
* tax constraints
|
|||
|
|
* accounting constraints
|
|||
|
|
* customer segment eligibility
|
|||
|
|
* sales approval thresholds
|
|||
|
|
* maximum discount exposure
|
|||
|
|
|
|||
|
|
Boundary conditions shall be inspectable, testable, and explainable.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 10.9 Pricing Simulation
|
|||
|
|
|
|||
|
|
The system shall allow users to simulate pricing models before execution.
|
|||
|
|
|
|||
|
|
Simulations should support:
|
|||
|
|
|
|||
|
|
* expected revenue
|
|||
|
|
* expected cost
|
|||
|
|
* gross margin
|
|||
|
|
* contribution margin
|
|||
|
|
* cost per customer
|
|||
|
|
* revenue per customer
|
|||
|
|
* LTV
|
|||
|
|
* churn sensitivity
|
|||
|
|
* usage sensitivity
|
|||
|
|
* payment fee sensitivity
|
|||
|
|
* customer segment mix
|
|||
|
|
* adoption assumptions
|
|||
|
|
* risk scenarios
|
|||
|
|
* discount exposure
|
|||
|
|
* capacity pressure
|
|||
|
|
|
|||
|
|
Simulation results shall be comparable across pricing models.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 10.10 Recommendation Engine
|
|||
|
|
|
|||
|
|
The system shall generate pricing recommendations based on observed data, hypotheses, lifecycle stage, constraints, and simulations.
|
|||
|
|
|
|||
|
|
Recommendations may include:
|
|||
|
|
|
|||
|
|
* increase price
|
|||
|
|
* decrease price
|
|||
|
|
* change pricing model
|
|||
|
|
* introduce usage-based component
|
|||
|
|
* introduce minimum commitment
|
|||
|
|
* reduce discount
|
|||
|
|
* add plan tier
|
|||
|
|
* remove plan tier
|
|||
|
|
* introduce annual commitment
|
|||
|
|
* add credit package
|
|||
|
|
* add overage
|
|||
|
|
* change included usage
|
|||
|
|
* segment customers differently
|
|||
|
|
* run pricing experiment
|
|||
|
|
* collect more evidence before changing price
|
|||
|
|
|
|||
|
|
Recommendations shall include rationale, confidence, risks, and supporting evidence.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 10.11 Pricing Execution
|
|||
|
|
|
|||
|
|
The system shall translate validated pricing models into payment-provider artifacts.
|
|||
|
|
|
|||
|
|
Payment providers may include:
|
|||
|
|
|
|||
|
|
* Stripe
|
|||
|
|
* Paddle
|
|||
|
|
* Chargebee
|
|||
|
|
* Lago
|
|||
|
|
* Orb
|
|||
|
|
* m3ter
|
|||
|
|
* custom billing systems
|
|||
|
|
|
|||
|
|
For Stripe, the system should eventually support automated management of:
|
|||
|
|
|
|||
|
|
* products
|
|||
|
|
* prices
|
|||
|
|
* recurring subscriptions
|
|||
|
|
* metered usage prices
|
|||
|
|
* usage records
|
|||
|
|
* tiers
|
|||
|
|
* coupons
|
|||
|
|
* discounts
|
|||
|
|
* subscription configurations
|
|||
|
|
* invoices
|
|||
|
|
* billing periods
|
|||
|
|
* tax-relevant metadata
|
|||
|
|
* product metadata
|
|||
|
|
* lifecycle states
|
|||
|
|
|
|||
|
|
The Adaptive Pricing model shall remain the source of truth.
|
|||
|
|
|
|||
|
|
Payment-provider state shall be generated, synchronized, reconciled, and audited.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
# 11. Functional Requirements
|
|||
|
|
|
|||
|
|
## 11.1 Pricing Knowledge
|
|||
|
|
|
|||
|
|
### FR-001
|
|||
|
|
|
|||
|
|
The system shall maintain a registry of pricing hypotheses.
|
|||
|
|
|
|||
|
|
### FR-002
|
|||
|
|
|
|||
|
|
The system shall maintain a registry of offerings.
|
|||
|
|
|
|||
|
|
### FR-003
|
|||
|
|
|
|||
|
|
The system shall maintain a registry of customer segments.
|
|||
|
|
|
|||
|
|
### FR-004
|
|||
|
|
|
|||
|
|
The system shall maintain a registry of pricing models.
|
|||
|
|
|
|||
|
|
### FR-005
|
|||
|
|
|
|||
|
|
The system shall maintain a registry of pricing experiments.
|
|||
|
|
|
|||
|
|
### FR-006
|
|||
|
|
|
|||
|
|
The system shall maintain a registry of pricing observations.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 11.2 Lifecycle Support
|
|||
|
|
|
|||
|
|
### FR-010
|
|||
|
|
|
|||
|
|
The system shall assign lifecycle phases to offerings.
|
|||
|
|
|
|||
|
|
### FR-011
|
|||
|
|
|
|||
|
|
The system shall recommend pricing activities based on lifecycle phase.
|
|||
|
|
|
|||
|
|
### FR-012
|
|||
|
|
|
|||
|
|
The system shall allow lifecycle phase transitions to be recorded.
|
|||
|
|
|
|||
|
|
### FR-013
|
|||
|
|
|
|||
|
|
The system shall preserve pricing history across lifecycle phases.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 11.3 Cost, Value, and Competition
|
|||
|
|
|
|||
|
|
### FR-020
|
|||
|
|
|
|||
|
|
The system shall model fixed costs.
|
|||
|
|
|
|||
|
|
### FR-021
|
|||
|
|
|
|||
|
|
The system shall model variable costs.
|
|||
|
|
|
|||
|
|
### FR-022
|
|||
|
|
|
|||
|
|
The system shall model payment-provider fees.
|
|||
|
|
|
|||
|
|
### FR-023
|
|||
|
|
|
|||
|
|
The system shall calculate CostFloor.
|
|||
|
|
|
|||
|
|
### FR-024
|
|||
|
|
|
|||
|
|
The system shall capture ValueRange assumptions.
|
|||
|
|
|
|||
|
|
### FR-025
|
|||
|
|
|
|||
|
|
The system shall capture MarketCompetition assumptions.
|
|||
|
|
|
|||
|
|
### FR-026
|
|||
|
|
|
|||
|
|
The system shall associate evidence with cost, value, and competition assumptions.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 11.4 Pricing Models
|
|||
|
|
|
|||
|
|
### FR-030
|
|||
|
|
|
|||
|
|
The system shall define pricing models using composable primitives.
|
|||
|
|
|
|||
|
|
### FR-031
|
|||
|
|
|
|||
|
|
The system shall distinguish fixed, seller-controlled, customer-tunable, calculated, and constrained parameters.
|
|||
|
|
|
|||
|
|
### FR-032
|
|||
|
|
|
|||
|
|
The system shall version pricing models.
|
|||
|
|
|
|||
|
|
### FR-033
|
|||
|
|
|
|||
|
|
The system shall compare pricing model versions.
|
|||
|
|
|
|||
|
|
### FR-034
|
|||
|
|
|
|||
|
|
The system shall mark pricing models as draft, experimental, active, deprecated, or retired.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 11.5 Customer-Tunable Pricing
|
|||
|
|
|
|||
|
|
### FR-040
|
|||
|
|
|
|||
|
|
The system shall allow sellers to expose selected parameters for customer tuning.
|
|||
|
|
|
|||
|
|
### FR-041
|
|||
|
|
|
|||
|
|
The system shall calculate dependent parameters when customer-tunable parameters change.
|
|||
|
|
|
|||
|
|
### FR-042
|
|||
|
|
|
|||
|
|
The system shall reject tuned configurations that violate seller constraints.
|
|||
|
|
|
|||
|
|
### FR-043
|
|||
|
|
|
|||
|
|
The system shall explain why a tuned configuration is valid or invalid.
|
|||
|
|
|
|||
|
|
### FR-044
|
|||
|
|
|
|||
|
|
The system shall compare tuned configurations with predefined reference models.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 11.6 LTV and Economic Evaluation
|
|||
|
|
|
|||
|
|
### FR-050
|
|||
|
|
|
|||
|
|
The system shall calculate expected revenue for a pricing model.
|
|||
|
|
|
|||
|
|
### FR-051
|
|||
|
|
|
|||
|
|
The system shall calculate expected cost for a pricing model.
|
|||
|
|
|
|||
|
|
### FR-052
|
|||
|
|
|
|||
|
|
The system shall calculate expected margin for a pricing model.
|
|||
|
|
|
|||
|
|
### FR-053
|
|||
|
|
|
|||
|
|
The system shall estimate customer lifetime value.
|
|||
|
|
|
|||
|
|
### FR-054
|
|||
|
|
|
|||
|
|
The system shall support average comparable customer LTV calculations.
|
|||
|
|
|
|||
|
|
### FR-055
|
|||
|
|
|
|||
|
|
The system shall support configurable required improvement factors.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 11.7 Boundary Conditions
|
|||
|
|
|
|||
|
|
### FR-060
|
|||
|
|
|
|||
|
|
The system shall define boundary conditions.
|
|||
|
|
|
|||
|
|
### FR-061
|
|||
|
|
|
|||
|
|
The system shall evaluate pricing configurations against boundary conditions.
|
|||
|
|
|
|||
|
|
### FR-062
|
|||
|
|
|
|||
|
|
The system shall explain boundary condition violations.
|
|||
|
|
|
|||
|
|
### FR-063
|
|||
|
|
|
|||
|
|
The system shall support approval thresholds for risky configurations.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 11.8 Simulation
|
|||
|
|
|
|||
|
|
### FR-070
|
|||
|
|
|
|||
|
|
The system shall simulate pricing models under configurable assumptions.
|
|||
|
|
|
|||
|
|
### FR-071
|
|||
|
|
|
|||
|
|
The system shall compare multiple pricing scenarios.
|
|||
|
|
|
|||
|
|
### FR-072
|
|||
|
|
|
|||
|
|
The system shall simulate customer segment mixes.
|
|||
|
|
|
|||
|
|
### FR-073
|
|||
|
|
|
|||
|
|
The system shall simulate usage variance.
|
|||
|
|
|
|||
|
|
### FR-074
|
|||
|
|
|
|||
|
|
The system shall simulate discount exposure.
|
|||
|
|
|
|||
|
|
### FR-075
|
|||
|
|
|
|||
|
|
The system shall simulate lifecycle-specific strategies.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 11.9 Recommendations
|
|||
|
|
|
|||
|
|
### FR-080
|
|||
|
|
|
|||
|
|
The system shall generate pricing recommendations.
|
|||
|
|
|
|||
|
|
### FR-081
|
|||
|
|
|
|||
|
|
Recommendations shall include rationale.
|
|||
|
|
|
|||
|
|
### FR-082
|
|||
|
|
|
|||
|
|
Recommendations shall include confidence.
|
|||
|
|
|
|||
|
|
### FR-083
|
|||
|
|
|
|||
|
|
Recommendations shall include risks.
|
|||
|
|
|
|||
|
|
### FR-084
|
|||
|
|
|
|||
|
|
Recommendations shall reference supporting observations.
|
|||
|
|
|
|||
|
|
### FR-085
|
|||
|
|
|
|||
|
|
Recommendations shall distinguish between suggested research, suggested simulation, suggested model change, and suggested execution.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
## 11.10 Execution Integrations
|
|||
|
|
|
|||
|
|
### FR-090
|
|||
|
|
|
|||
|
|
The system shall maintain payment-provider-independent pricing definitions.
|
|||
|
|
|
|||
|
|
### FR-091
|
|||
|
|
|
|||
|
|
The system shall map internal pricing models to payment-provider artifacts.
|
|||
|
|
|
|||
|
|
### FR-092
|
|||
|
|
|
|||
|
|
The system shall synchronize active pricing models with payment providers.
|
|||
|
|
|
|||
|
|
### FR-093
|
|||
|
|
|
|||
|
|
The system shall detect drift between internal model state and provider state.
|
|||
|
|
|
|||
|
|
### FR-094
|
|||
|
|
|
|||
|
|
The system shall maintain an audit trail of pricing execution.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
# 12. Non-Functional Requirements
|
|||
|
|
|
|||
|
|
## 12.1 Explainability
|
|||
|
|
|
|||
|
|
All recommendations, simulations, validations, and rejections shall be explainable.
|
|||
|
|
|
|||
|
|
## 12.2 Auditability
|
|||
|
|
|
|||
|
|
Pricing decisions and changes shall be reproducible from recorded data, assumptions, and model versions.
|
|||
|
|
|
|||
|
|
## 12.3 Provider Independence
|
|||
|
|
|
|||
|
|
Pricing models shall not depend structurally on a single payment provider.
|
|||
|
|
|
|||
|
|
## 12.4 Extensibility
|
|||
|
|
|
|||
|
|
New pricing primitives, constraints, integrations, and lifecycle playbooks shall be addable without redesigning the core model.
|
|||
|
|
|
|||
|
|
## 12.5 Trust Preservation
|
|||
|
|
|
|||
|
|
Adaptive pricing shall avoid hidden exploitation. Customer-facing adaptive pricing should be understandable, bounded, and based on explicit trade-offs.
|
|||
|
|
|
|||
|
|
## 12.6 Regulatory Awareness
|
|||
|
|
|
|||
|
|
The system shall support governance and audit features needed for fair, explainable, and compliant pricing practices.
|
|||
|
|
|
|||
|
|
## 12.7 Agent Readiness
|
|||
|
|
|
|||
|
|
The system shall be usable by both humans and AI agents. Important concepts, assumptions, and decisions shall be represented in structured, machine-readable form.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
# 13. Conceptual Data Model
|
|||
|
|
|
|||
|
|
## Offering
|
|||
|
|
|
|||
|
|
Represents a product, service, community, marketplace, platform, or bundle that may be priced.
|
|||
|
|
|
|||
|
|
## Pricing Hypothesis
|
|||
|
|
|
|||
|
|
Represents a testable belief about value, cost, competition, customer behavior, or pricing mechanics.
|
|||
|
|
|
|||
|
|
## Pricing Model
|
|||
|
|
|
|||
|
|
Represents a structured commercial model composed of pricing primitives.
|
|||
|
|
|
|||
|
|
## Pricing Primitive
|
|||
|
|
|
|||
|
|
Represents an atomic pricing component such as subscription, usage meter, discount, commitment, or outcome fee.
|
|||
|
|
|
|||
|
|
## Pricing Parameter
|
|||
|
|
|
|||
|
|
Represents a configurable value inside a pricing model.
|
|||
|
|
|
|||
|
|
## Boundary Condition
|
|||
|
|
|
|||
|
|
Represents an economic, operational, legal, or strategic constraint.
|
|||
|
|
|
|||
|
|
## Pricing Experiment
|
|||
|
|
|
|||
|
|
Represents a structured attempt to validate or falsify pricing hypotheses.
|
|||
|
|
|
|||
|
|
## Pricing Observation
|
|||
|
|
|
|||
|
|
Represents evidence collected from customers, usage, revenue, interviews, market research, or experiments.
|
|||
|
|
|
|||
|
|
## Customer Segment
|
|||
|
|
|
|||
|
|
Represents a group of customers with similar needs, economics, risk, usage, or willingness to pay.
|
|||
|
|
|
|||
|
|
## Pricing Scenario
|
|||
|
|
|
|||
|
|
Represents a simulated pricing configuration under explicit assumptions.
|
|||
|
|
|
|||
|
|
## Pricing Recommendation
|
|||
|
|
|
|||
|
|
Represents a suggested action based on evidence, simulation, lifecycle state, and constraints.
|
|||
|
|
|
|||
|
|
## Payment Execution Mapping
|
|||
|
|
|
|||
|
|
Represents the translation from internal pricing model to payment-provider artifacts.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
# 14. Pricing Governance
|
|||
|
|
|
|||
|
|
Adaptive Pricing shall support governance for pricing changes.
|
|||
|
|
|
|||
|
|
Governance capabilities should include:
|
|||
|
|
|
|||
|
|
* model versioning
|
|||
|
|
* approval workflows
|
|||
|
|
* discount policies
|
|||
|
|
* customer communication requirements
|
|||
|
|
* grandfathering rules
|
|||
|
|
* lifecycle-state rules
|
|||
|
|
* risk thresholds
|
|||
|
|
* provider synchronization logs
|
|||
|
|
* audit history
|
|||
|
|
* rollback support
|
|||
|
|
|
|||
|
|
Pricing changes should not be treated as casual configuration edits.
|
|||
|
|
|
|||
|
|
They are product, business, customer, and trust decisions.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
# 15. Success Metrics
|
|||
|
|
|
|||
|
|
Adaptive Pricing is successful if users can:
|
|||
|
|
|
|||
|
|
* capture pricing assumptions early
|
|||
|
|
* convert assumptions into pricing hypotheses
|
|||
|
|
* design experiments to validate willingness to pay
|
|||
|
|
* understand cost floors
|
|||
|
|
* estimate value ranges
|
|||
|
|
* compare market alternatives
|
|||
|
|
* define pricing models structurally
|
|||
|
|
* simulate economic outcomes
|
|||
|
|
* expose safe customer pricing choices
|
|||
|
|
* preserve seller economics under customer tuning
|
|||
|
|
* identify invalid discounts
|
|||
|
|
* generate explainable pricing recommendations
|
|||
|
|
* execute pricing models through payment providers
|
|||
|
|
* keep pricing models auditable and lifecycle-aware
|
|||
|
|
|
|||
|
|
Business success may be measured by:
|
|||
|
|
|
|||
|
|
* improved pricing confidence
|
|||
|
|
* reduced manual pricing work
|
|||
|
|
* fewer invalid discounts
|
|||
|
|
* better margin visibility
|
|||
|
|
* better lifecycle fit of pricing models
|
|||
|
|
* improved customer conversion
|
|||
|
|
* improved retention
|
|||
|
|
* improved average comparable customer LTV
|
|||
|
|
* faster pricing experiment cycles
|
|||
|
|
* lower payment-provider configuration errors
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
# 16. Product Boundaries
|
|||
|
|
|
|||
|
|
Adaptive Pricing should integrate with payment providers, analytics systems, CRM systems, product usage systems, and financial tools.
|
|||
|
|
|
|||
|
|
However, it should not become a replacement for all of them.
|
|||
|
|
|
|||
|
|
The product’s durable center is:
|
|||
|
|
|
|||
|
|
> pricing knowledge, pricing reasoning, pricing simulation, pricing governance, and pricing execution mapping.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
# 17. Development Horizons
|
|||
|
|
|
|||
|
|
## Horizon 1 — Pricing Knowledge Foundation
|
|||
|
|
|
|||
|
|
Establish the core model:
|
|||
|
|
|
|||
|
|
* offering
|
|||
|
|
* lifecycle phase
|
|||
|
|
* pricing hypothesis
|
|||
|
|
* cost floor
|
|||
|
|
* value range
|
|||
|
|
* market competition
|
|||
|
|
* pricing model
|
|||
|
|
* pricing primitive
|
|||
|
|
* pricing observation
|
|||
|
|
|
|||
|
|
## Horizon 2 — Simulation and Recommendation
|
|||
|
|
|
|||
|
|
Add:
|
|||
|
|
|
|||
|
|
* pricing scenarios
|
|||
|
|
* lifecycle-aware playbooks
|
|||
|
|
* economic simulation
|
|||
|
|
* recommendation logic
|
|||
|
|
* risk and constraint explanation
|
|||
|
|
|
|||
|
|
## Horizon 3 — Customer-Tunable Pricing
|
|||
|
|
|
|||
|
|
Add:
|
|||
|
|
|
|||
|
|
* tunable parameter surfaces
|
|||
|
|
* constraint solving
|
|||
|
|
* comparable customer LTV comparison
|
|||
|
|
* safe customer preference trade-offs
|
|||
|
|
|
|||
|
|
## Horizon 4 — Execution Automation
|
|||
|
|
|
|||
|
|
Add:
|
|||
|
|
|
|||
|
|
* Stripe integration
|
|||
|
|
* additional payment-provider integrations
|
|||
|
|
* provider drift detection
|
|||
|
|
* automated price creation
|
|||
|
|
* subscription and usage billing synchronization
|
|||
|
|
|
|||
|
|
## Horizon 5 — Auto-Regulating Pricing
|
|||
|
|
|
|||
|
|
Add:
|
|||
|
|
|
|||
|
|
* continuous market value exploration
|
|||
|
|
* automated recommendation loops
|
|||
|
|
* bounded adaptive pricing
|
|||
|
|
* pricing health monitoring
|
|||
|
|
* lifecycle-aware auto-regulation
|
|||
|
|
* trust-preserving dynamic pricing
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
# 18. Strategic Positioning
|
|||
|
|
|
|||
|
|
Adaptive Pricing should become the pricing capability layer for offerings built on
|
|||
|
|
this framework and related product ecosystems.
|
|||
|
|
|
|||
|
|
It should also be useful as a standalone product for builders, founders, SaaS teams, platform operators, marketplace creators, and AI-assisted business development workflows.
|
|||
|
|
|
|||
|
|
The product should occupy the space between:
|
|||
|
|
|
|||
|
|
* pricing research
|
|||
|
|
* product strategy
|
|||
|
|
* revenue operations
|
|||
|
|
* billing infrastructure
|
|||
|
|
* customer preference modeling
|
|||
|
|
* economic simulation
|
|||
|
|
* payment-provider automation
|
|||
|
|
|
|||
|
|
Its defining claim:
|
|||
|
|
|
|||
|
|
> Adaptive Pricing helps builders discover, validate, optimize, and execute pricing models from the first idea to the final lifecycle stage.
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
# 19. Open Questions
|
|||
|
|
|
|||
|
|
The following questions require further research and refinement:
|
|||
|
|
|
|||
|
|
* How should ValueRange be estimated before customer data exists?
|
|||
|
|
* Which pricing experiment formats should be supported first?
|
|||
|
|
* How should average comparable customer LTV be defined precisely?
|
|||
|
|
* Which pricing primitives should be considered canonical?
|
|||
|
|
* How should customer-tunable pricing be presented without confusing customers?
|
|||
|
|
* Which fairness rules should constrain adaptive pricing?
|
|||
|
|
* How should lifecycle phase transitions be detected?
|
|||
|
|
* How should payment-provider drift be reconciled?
|
|||
|
|
* How should pricing recommendations be validated before execution?
|
|||
|
|
* Which pricing decisions should require human approval?
|
|||
|
|
* How should AI agents participate in pricing exploration safely?
|
|||
|
|
|
|||
|
|
---
|
|||
|
|
|
|||
|
|
# 20. Summary
|
|||
|
|
|
|||
|
|
Adaptive Pricing is a lifecycle-spanning pricing intelligence and execution platform.
|
|||
|
|
|
|||
|
|
It helps builders reason from early pricing hypotheses to executable pricing models. It supports cost floor analysis, value range exploration, market competition modeling, pricing experiments, simulations, recommendations, customer-tunable pricing, and payment-provider execution.
|
|||
|
|
|
|||
|
|
The product is not merely about automating billing.
|
|||
|
|
|
|||
|
|
It is about making pricing an explicit, adaptive, evidence-based, and trustworthy product capability.
|
|||
|
|
|