---
extension_id: trsl:extension:product-ideation@1.0
title: Product Ideation
---

# Product Ideation

**What the payer receives:** paid discovery, requirements-gathering, or
prototyping work exploring a *possible* future product direction — work
that has not yet been committed to any governed Milestone Release, and may
never be.

**Worked narrative:** a company pays for exploratory work on an idea that
might become a future Phase, or might not. At the time of payment, there is
no Phase to allocate anything toward — this is the key distinction from
`service-with-development-allocation`, where a Phase already exists and is
being actively developed. Default allocation is 0%. If the ideation output
is later adopted into an actual governed Milestone Release, the allocation
decision is made **at that later time**, against the adopting Phase, as a
new declaration — never inferred automatically from the original,
pre-Phase-existence payment. This ordering (Phase must exist before
allocation can be declared against it) prevents retroactively
manufacturing Development Credit for a Phase using unrelated earlier
payments.

**Default `development_allocation`:** 0% (or explicitly declared later,
against a specific adopting Phase, once one exists).

**Fixture:** `examples/phase-001/extensions/product-ideation.json` (new).