Draft flagship Level-1 offer: Operational Knowledge Audit (BINKY-WP-0002-T04)

Full offer entry with target segment, promise, deliverables, price
hypothesis (2.5-4.5k EUR, 1.5k pilot), dogfood evidence, and dependencies.
Publishing remains Yellow lane.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

OfferCatalog.md

@@ -14,23 +14,52 @@
 
 | Offer | Status |
 | --- | --- |
-| **Operational Knowledge Audit** (flagship candidate) | candidate — dogfood on Binky first |
+| **Operational Knowledge Audit** (flagship) | **drafted** — dogfooded on Binky 2026-07-16; publishing needs Yellow-lane decision |
 | Configuration Surface Assessment | candidate |
 | Agentic Operations Readiness Review | candidate |
 | Security / Access Control Architecture Review | candidate |
 | Capability Registry Workshop | candidate |
 | Digital Communication Evidence Assessment | candidate |
 
-### Flagship: Operational Knowledge Audit — deliverables
+### Flagship: Operational Knowledge Audit — drafted 2026-07-16 (BINKY-WP-0002-T04)
 
-- Operational knowledge map
-- Capability inventory
-- Configuration surface map
-- Access / identity risk notes
-- Process/control-loop catalog
-- Automation readiness score
-- Agentic autonomy lane recommendations
-- Prioritized implementation roadmap
+```yaml
+offer: "Operational Knowledge Audit"
+level: 1
+status: drafted   # publishing is Yellow lane — requires decision package
+target_segment: >
+  Solo founders and small teams (1–15 people) running or reactivating a
+  company whose operational knowledge lives in heads, inboxes, and scattered
+  folders — especially those preparing to put agents to work on company
+  processes. Secondary: small GmbHs in transition (dormancy, handover,
+  accountant change).
+promise: >
+  In a fixed, short engagement you get a verified picture of what your
+  company actually knows, owes, owns, and risks — structured so both humans
+  and agents can act on it. Every finding lands as an actionable queue item,
+  not a report that gathers dust.
+deliverables:
+  - Operational knowledge map (canon: intent, policies, plans)
+  - Capability & asset inventory (incl. IP ownership evidence)
+  - Compliance/obligation status (legal, tax, banking, contracts)
+  - Risk register with mitigations and escalation paths
+  - Access / identity risk notes
+  - Process/control-loop catalog and automation readiness score
+  - Agentic autonomy lane recommendations
+  - Prioritized action queues (decision queue + office-hour runbook)
+price_hypothesis: >
+  Fixed price 2.500–4.500 EUR depending on company complexity; delivered in
+  2-3 weeks part-time. Anchor: replaces weeks of founder anxiety and
+  accountant back-and-forth with one structured pass. Test with 1-2 pilot
+  customers at 1.500 EUR pilot pricing for case-study rights.
+dogfood_evidence:
+  - audits/OK-Audit-v0-binky.md (first run, on Binky itself, 2026-07-16)
+  - DogfoodPolicy.md evidence log entry 2026-07-16
+dependencies:
+  - Audit template v1 (generalize from audits/OK-Audit-v0-binky.md)
+  - IP ownership clarified before selling (RISK-002)
+  - Company externally presentable (transition wording, own-domain email)
+```
 
 ## Level 2 — Productized service offers (repeatable packages)
 

workplans/BINKY-WP-0002-operating-kernel-bootstrap.md

@@ -59,7 +59,7 @@ hypothesis. Drafting is Green; publishing is Yellow (decision package).
 
 ```task
 id: BINKY-WP-0002-T04
-status: todo
+status: done
 priority: medium
 state_hub_task_id: "5492bebf-3f54-48a1-8853-ba1252d3926c"
 ```