binky-control/OfferCatalog.md

# Offer Catalog

> Status: draft v0.1 — 2026-07-16. Offers, not just products — an offer can
> exist before the software is complete. Earn from Level 1–2 while maturing
> Level 3.

## Initial commercial category

> **Operational Knowledge Readiness for Agentic Companies** — before agents
> can run company processes, operational knowledge must become visible,
> structured, governable, and executable.

## Level 1 — Advisory / service offers (fastest to monetize)

| Offer | Status |
| --- | --- |
| **Operational Knowledge Audit** (flagship) | **drafted** — dogfooded on Binky 2026-07-16; publishing needs Yellow-lane decision |
| Configuration Surface Assessment | candidate |
| Agentic Operations Readiness Review | candidate |
| Security / Access Control Architecture Review | candidate |
| Capability Registry Workshop | candidate |
| Digital Communication Evidence Assessment | candidate |

### Flagship: Operational Knowledge Audit — drafted 2026-07-16 (BINKY-WP-0002-T04)

```yaml
offer: "Operational Knowledge Audit"
level: 1
status: drafted   # publishing is Yellow lane — requires decision package
target_segment: >
  Solo founders and small teams (1–15 people) running or reactivating a
  company whose operational knowledge lives in heads, inboxes, and scattered
  folders — especially those preparing to put agents to work on company
  processes. Secondary: small GmbHs in transition (dormancy, handover,
  accountant change).
promise: >
  In a fixed, short engagement you get a verified picture of what your
  company actually knows, owes, owns, and risks — structured so both humans
  and agents can act on it. Every finding lands as an actionable queue item,
  not a report that gathers dust.
deliverables:
  - Operational knowledge map (canon: intent, policies, plans)
  - Capability & asset inventory (incl. IP ownership evidence)
  - Compliance/obligation status (legal, tax, banking, contracts)
  - Risk register with mitigations and escalation paths
  - Access / identity risk notes
  - Process/control-loop catalog and automation readiness score
  - Agentic autonomy lane recommendations
  - Prioritized action queues (decision queue + office-hour runbook)
price_hypothesis: >
  Fixed price 2.500–4.500 EUR depending on company complexity; delivered in
  2-3 weeks part-time. Anchor: replaces weeks of founder anxiety and
  accountant back-and-forth with one structured pass. Test with 1-2 pilot
  customers at 1.500 EUR pilot pricing for case-study rights.
dogfood_evidence:
  - audits/OK-Audit-v0-binky.md (first run, on Binky itself, 2026-07-16)
  - DogfoodPolicy.md evidence log entry 2026-07-16
dependencies:
  - Audit template v1 (generalize from audits/OK-Audit-v0-binky.md)
  - IP ownership clarified before selling (RISK-002)
  - Company externally presentable (transition wording, own-domain email)
```

## Level 2 — Productized service offers (repeatable packages)

ConfigAtlas Discovery Sprint · Net Kingdom IAM/Security Bootstrap ·
Coordination Evidence Setup · Solo-Founder Agentic Cockpit Setup ·
Capability Registry Implementation · Feature-Control Introduction Package

## Level 3 — Software products (scalable assets)

ConfigAtlas · reuse-surface · coordination-engine · email-connect ·
feature-control · OpsBridge · Keycape · Agentic Company Cockpit

## Offer entry template

```yaml
offer: ""
level: 1 | 2 | 3
status: candidate | drafted | published | sold | retired
target_segment: ""
promise: ""
deliverables: []
price_hypothesis: ""
dogfood_evidence: []
dependencies: []
```