tegwick
b046a2e2d1
Full offer entry with target segment, promise, deliverables, price hypothesis (2.5-4.5k EUR, 1.5k pilot), dogfood evidence, and dependencies. Publishing remains Yellow lane. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
87 lines
3.5 KiB
Markdown
87 lines
3.5 KiB
Markdown
# Offer Catalog
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> Status: draft v0.1 — 2026-07-16. Offers, not just products — an offer can
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> exist before the software is complete. Earn from Level 1–2 while maturing
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> Level 3.
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## Initial commercial category
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> **Operational Knowledge Readiness for Agentic Companies** — before agents
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> can run company processes, operational knowledge must become visible,
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> structured, governable, and executable.
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## Level 1 — Advisory / service offers (fastest to monetize)
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| Offer | Status |
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| --- | --- |
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| **Operational Knowledge Audit** (flagship) | **drafted** — dogfooded on Binky 2026-07-16; publishing needs Yellow-lane decision |
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| Configuration Surface Assessment | candidate |
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| Agentic Operations Readiness Review | candidate |
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| Security / Access Control Architecture Review | candidate |
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| Capability Registry Workshop | candidate |
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| Digital Communication Evidence Assessment | candidate |
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### Flagship: Operational Knowledge Audit — drafted 2026-07-16 (BINKY-WP-0002-T04)
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```yaml
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offer: "Operational Knowledge Audit"
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level: 1
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status: drafted # publishing is Yellow lane — requires decision package
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target_segment: >
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Solo founders and small teams (1–15 people) running or reactivating a
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company whose operational knowledge lives in heads, inboxes, and scattered
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folders — especially those preparing to put agents to work on company
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processes. Secondary: small GmbHs in transition (dormancy, handover,
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accountant change).
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promise: >
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In a fixed, short engagement you get a verified picture of what your
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company actually knows, owes, owns, and risks — structured so both humans
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and agents can act on it. Every finding lands as an actionable queue item,
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not a report that gathers dust.
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deliverables:
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- Operational knowledge map (canon: intent, policies, plans)
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- Capability & asset inventory (incl. IP ownership evidence)
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- Compliance/obligation status (legal, tax, banking, contracts)
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- Risk register with mitigations and escalation paths
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- Access / identity risk notes
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- Process/control-loop catalog and automation readiness score
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- Agentic autonomy lane recommendations
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- Prioritized action queues (decision queue + office-hour runbook)
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price_hypothesis: >
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Fixed price 2.500–4.500 EUR depending on company complexity; delivered in
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2-3 weeks part-time. Anchor: replaces weeks of founder anxiety and
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accountant back-and-forth with one structured pass. Test with 1-2 pilot
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customers at 1.500 EUR pilot pricing for case-study rights.
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dogfood_evidence:
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- audits/OK-Audit-v0-binky.md (first run, on Binky itself, 2026-07-16)
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- DogfoodPolicy.md evidence log entry 2026-07-16
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dependencies:
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- Audit template v1 (generalize from audits/OK-Audit-v0-binky.md)
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- IP ownership clarified before selling (RISK-002)
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- Company externally presentable (transition wording, own-domain email)
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```
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## Level 2 — Productized service offers (repeatable packages)
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ConfigAtlas Discovery Sprint · Net Kingdom IAM/Security Bootstrap ·
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Coordination Evidence Setup · Solo-Founder Agentic Cockpit Setup ·
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Capability Registry Implementation · Feature-Control Introduction Package
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## Level 3 — Software products (scalable assets)
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ConfigAtlas · reuse-surface · coordination-engine · email-connect ·
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feature-control · OpsBridge · Keycape · Agentic Company Cockpit
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## Offer entry template
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```yaml
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offer: ""
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level: 1 | 2 | 3
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status: candidate | drafted | published | sold | retired
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target_segment: ""
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promise: ""
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deliverables: []
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price_hypothesis: ""
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dogfood_evidence: []
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dependencies: []
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```
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